Friday, March 31, 2006

Why It Pays To Listen Even When You Think They’re Nuts

The first published work of the writer of this press release became a bestseller as soon as it hit the bookshelves way back in 1995 and it has been topping the lists ever since.

Lucky author, some might say, but then they probably don’t have access to the strategies divulged in the web pages at http://1st-creative-writing-course.com.

By and large the content of “Starting Your Own Business” has remained unchanged (apart from essential updating) and although ten years is a fair old run, what goes up must eventually come down.

So with that in mind the author approached the publishing house with a suggestion for a commemorative 10th anniversary edition; new chapters, new cover, new cosmetics, new typesetting.

They loved the idea but balked at producing an entirely new edition per se.

“Why?” he said, “It will start the ball rolling all over again.”

“No it won’t,” they said, “It will kill the golden goose.”

And so instead the publisher opted for a reprint dressed up as a new edition: new imprint, new chapters, new cosmetics, new typesetting – but no new cover; only a subtle color change to preserve continuity.

He thought they were nuts but they were right of course; stop supplying bookstores with a bestseller for five months and you risk consigning it to oblivion for evermore. And a block on supply there must be to allow the trade to dispose of existing stock.

The threat of extinction becomes even more imminent when a giant online bookseller such as Amazon has its supply source put on hold for months ahead.

That’s the price you pay with every new edition of a bestseller.

The author was well pleased with the new production and contacted the publishing house to express his satisfaction, intimating only mild concern over the lack of a new cover design.

“Oh, there will be a new cover,” they said. “We’ll incorporate that on the next reprint of the reprint – now that the brand link has been maintained”.

His idea was good but he hadn’t thought it through to finality.

The publisher house had.

The 4th edition of “Starting Your Own Business” (How To Books ISBN 1845280709) appeared in bookstores worldwide mid-April 2005 and exactly one year on will be followed by the much-awaited reprint of the reprint replete with new cover and enhanced formatting.

All things come to pass for those who listen and wait.

Jim Green is a bestselling author with an ever-growing string of niche non-fiction titles to his credit. View his output at http://1st-creative-writing-course.com

Thursday, March 30, 2006

How To Excel In The Race To Keep Pace With Online Marketing

The day you stop learning about online marketing is the day to start your closing down sale.

You can never learn enough let alone too much about the enigma that is online marketing.

Change is ever in the air and when it strikes, it strikes like lightning, and leaves no calling card. New technologies appear overnight; old systems vanish into the ether just as quickly. Obsolescence pulls the rug out from under established multi-nationals and replaces it with it with ‘blades’…

Even if you’re just tapping away at computer keys to turn a buck at home you must always be up to speed or you too will hit the dump truck and your online marketing activity will rapidly become little more than a hobby.

So, what to do?

Keep on learning.

Over the years I have gathered together a catalog of ‘how to’ tools which have assisted me and countless others to keep pace with the ever-changing cyberspace marketplace.

They comprise a mix of innovations for creative writing and strategic commerce.

Why include creative writing?

Just this…

The essence of all effective marketing is communication; the ability to express your thoughts, aspirations, ideals in any marketplace.

Without that attribute no one cuts the mustard in strategic marketing.

Browse this list and see if anything takes your fancy:

Creative Writing Products

- Make Money Writing Part Time
- 160 Vital Steps to Getting Published
- Discover the Secrets to Churning Out Bestsellers
- Get into Print with the Writing for Profit Tutorial
- Use Your Creativity to Make Money in Retirement
- Increase Your Skills with the Writers Friend
- How to Write Great Headlines in Quick Easy Lessons
- How to Write Killer Net Ads that Sell
- Software, Books, Supplies for Writers of All Ages
- How to Write Newsletters that Get Read

Strategic Business Products

- Access the 2005 Masterplan for Starting a Business
- Create and Sell Products Online
- How to Promote a Product
- Easy Ezine Toolkit
- How to Present Toolkit
- How-To PDF Creator
- Easy-Download Clickbank Protector
- How to Start a Forum
- Create-a-Product Seminar
- Ezine Editors List

It’s never too late to start learning and it’s always too early to stop…

http://howtoproducts-xl.com

Wednesday, March 29, 2006

Time is Money in Online Marketing…

We all do it.

Spend time and money sourcing those vital pieces of kit to get the best from our endeavors.

On the final day of 2005 I engaged in a little exercise, the results of which filled me with shock horror.

I discovered that over the previous 12 months I had spent an inordinate amount of time gathering together ever-evolving information and software essential to helping me do what I do well online even better.

Moreover I’d spent a bundle in acquiring it.

Then serendipity stepped in with a surprise solution.

While I was searching for one particular piece of kit I stumbled upon a resource that had everything I needed in one slot and at prices that blew me away.

I bought the lot in a one-off deal…

What was that source?

Ah, now if I told you that, my latest venture would hit the dust faster than a meteor.

What I can do instead though is to direct you to my list of what I call $9.95 CostCutters.

$9.95 because everything on the list carries the same price tag despite that fact these same information products and software items are retailing elsewhere at prices ranging from $19.95 to $124.95.

What’s more to the point, there is no outdated rubbish among them; the produce is current, topical, and in some instances unique.

Jim Green is a retiree, entrepreneur, and published author with a string of bestselling hard copy titles to his bow including his latest ‘Your Retirement Masterplan’ ISBN 1857039874. You’ll get a taste of what he gets up to at this website http://costcutters.howtoproducts-xl.com

The Perfect Solution For Publishing Your Creative Writing Output

It has never been easy to have your creative writing output accepted by traditional publishing houses.

Witness these famous masters of fiction who were all obliged to take the route of shelling out hard cash to have their debut novels printed.

Alexandre Dumas
D.H. Lawrence
Edgar Allan Poe
Edgar Rice Burroughs
George Bernard Shaw
Gertrude Stein
James Joyce
John Grisham
Mark Twain
Mary Baker Eddy
Rudyard Kipling
Stephen Crane
Upton Sinclair
Virginia Woolf
Walt Whitman
William Blake
Zane Grey

John Grisham, incidentally, sold copies of his first novel A Time to Kill out of the boot of a car which at the outset was his sole 'vehicle' for distribution…

And it is getting tougher all the time – even for established authors.

It can be doubly frustrating when you’ve written something that you are desperate to see in print; something you want other people to read.

There is always recourse to the cut-throat vanity publishing houses of course but I wouldn’t take that route come what may.

Imagine my surprise then when I stumbled across the perfect solution for publishing creative output that you can’t place elsewhere.

I have a string of traditionally published titles currently in circulation but I have an equal string that I have never been able to get into print.

That is until now…

The little known but highly reputable POD (print on demand) source I have discovered requires an initial membership fee that covers unlimited titles and thereafter pricing starts at $5.95 for just ONE book – perfect bound with ISBN and free shipping to customers

In a nutshell: Instead of requiring an initial order of 10 or 100 books, they send you the first copy of your book free and then print-on-demand and ship when they receive an order from you or your customer.

This website is well worth a visit especially if you are still trying to get your first book into print. With the keen printing prices on offer you could have your own library up and running in next to no time.

http://tinyurl.com/hlw77

Monday, March 27, 2006

The Other Major Gateway into the Search Engines

We reviewed the power of press releases yesterday; now let’s focus on the other major free gateway into obtaining high placements in the search engines: articles.

Posting free articles to the major article repository sites is the fastest and easiest way to make more sales, increase your Google ranking, and push your Alexa rating through the roof.

Once again it all depends on the efficiency of the software you use to transmit your articles.

Have a look at the one I always use..

http://articlesubmitter.howtoproducts-xl.com

Taking the Backdoor into Search Engine Placements

There is a backdoor into high rankings in the search engines that’s been around forever but is only now achieving the recognition it deserves.

Online press releases are not the exclusive province of big business; you can use them to astonishing effect even if (as I do) you operate your online marketing from a work station at the window of a living room facing the village green.

Press releases offer a level playing field so take advantage of it and raise your game to new heights. I have hundreds of releases on all sorts of subject matter currently circulating in cyberspace – and so too can you.

Success hinges solely on the software you employ for transmission.

If this is something you have never done before you need a kit that…

- Helps you structure releases in the accepted format
- Provides you with a choice of layouts to correlate with the subject matter
- Comes pre-loaded with PR hubs for automatic transmission
- Gives you the option of manually submitting to hubs that prefer it that way
- Allows you to add to the manual sites already loaded

I know of only one piece of software that does all this and doesn’t cost a leg and an arm to purchase outright.

It is the software I use every day.

Check it out at this website…

http://tinyurl.com/hdbvs

Sunday, March 26, 2006

I Happened Upon A Book That Shattered My Illusions

Back in 2000 I wrote a book “Starting an Internet Business at Home” which was published in hard copy format by Kogan Page (ISBN 0749434848).

It is out of print now but in its day it was considered hot stuff and sold over 20,000 copies in bookstores world wide.

At the time I though I knew all there was to know about online marketing but a few days ago I happened across a book by another author that shattered my illusions and exposed how little I really know.

It reveals the astonishing story of how the writer took a single idea and turned it into $37,641.85 in just 24 days.

Moreover, he demonstrates step by step exactly how he did it.

So what did I learn that I didn’t know before?

Manifold gems of wisdom on online marketing, including…

- The building blocks to conducting effective online market research

- How to develop products in obscure but highly popular niche areas

- How to create them seamlessly and inexpensively

- An ingenious and incredibly simple strategy for attracting JV partners

- How to use other people’s websites to jack up overall sales

Oh, and lots of other useful things, but especially how to repeat the author’s format over and over again.

Click BelowTo Learn More About The Book That Shattered My Illusions

http://tinyurl.com/nwysg

Friday, March 24, 2006

Getting it all together...

Most successful online marketers (myself included) start out as affiliates reselling other people's merchandise.

It is still the best way to begin because all the time you are gathering vital marketing intelligence.

Then when you have it all together you use your accumulated wisdom to develop and market your own range of products and services.

In the early days of online marketing it was a tough route to travel - but not anymore - not with the proven strategy I am about to reveal.

Unwrap the Secret Affiliate Weapon that Guarantees Success for Beginners

http://writing333.secretaff.hop.clickbank.net

Wednesday, March 22, 2006

I have some great news today...

As someone with both online and offline products to market I am always on the lookout for a surefire means of improving the optin sign-up rate for my lists.

And now I've found it!

My friend James Grandstaff has just released his highly anticipated Downline Secrets package. He reveals how his downline snowballed to over 5,700 members using only free traffic and a simple 3 step marketing strategy.

I have just finished listening to the audio and I loved it.

He was going to sell it for just $97.

But here is the deal now...

He gave me permission to share the private access page with you so you can get his amazing $97 product for free!

I am not sure how long James will let me share this page with you, so go and grab your complimentary copy now. It only takes a minute.

Here is the special private access page:

http://tinyurl.com/mtdgk

Tuesday, March 21, 2006

Why It Pays To Listen Even When You Think They’re Nuts

My first published work became a bestseller as soon as it hit the bookshelves back in 1995 and it has been topping the lists ever since.

Lucky you, some might say.

By and large the content has remained unchanged (apart from essential updating) and although ten years is a fair old run, what goes up must eventually come down.

So with that in mind I approached my publishing house with a suggestion for a commemorative 10th anniversary edition; new chapters, new cover, new cosmetics, new typesetting.

They loved the idea but balked at producing a new edition per se.

“Why?” I said, “It will start the ball rolling all over again.”

“No it won’t,” they said, “It will kill the golden goose.”

And so instead the publisher opted for a reprint dressed up as a new edition: new imprint, new chapters; new cosmetics, new typesetting – but no new cover; only a subtle color change to preserve continuity.

I thought they were nuts but they were right of course; stop supplying bookstores with a bestseller for five months and you risk consigning it to oblivion for evermore. And a block on supply there must be to allow the trade to dispose of existing stock.

That’s the price you pay with every new edition.

My author copies duly arrived and I was well pleased with the new production and contacted the publishing house to express my satisfaction, intimating only mild concern over the lack of a new cover design.

“Oh, there will be a new cover,” they said. “We’ll incorporate that on the next reprint of the reprint – now that the link has been maintained”.

My idea was good but I hadn’t thought it through.

The publisher house did.

The 4th edition of “Starting Your Own Business” (How To Books ISBN 1845280709) hit the bookstores worldwide mid-April 2005 – and the reprint complete with brand new cover is due out in August 2006.

Like I say, it pays to listen even when you think they’re nuts...

http://1st-creative-writing-course.com