You might just get away for a time with marketing a substandard product, but you'll never get away at any time with providing inferior service.
You'll be found out in a hundred different ways. In the bricks and mortar environment the essential elements in the provision of good service tend to vary from one industry to another, but they are all directed towards the one end: keeping the customer happy.
No one lasts long in retailing, for example, unless time and energy are constantly expended on matters such as enhancing store lighting, improving ease of traffic flow, extending the range of options to pay, and excelling in customer care.
AVENUE OF OPPORTUNITY
The pressure is unrelenting and the demands increase in tandem with the changes in trading patterns occasioned by the phenomenal growth of information technology. And yet in this very technology lies an avenue of opportunity if we but take the time to examine it.
Most small businesses nowadays have an Internet presence of sorts in the shape of a modestly constructed web site. But how many use it for the purpose the web was invented: the receipt and distribution of valuable information?
Your web site provides the cyberspace way to foster good customer relations and to engender loyalty by providing a constant stream of variable information on all matters relating to service.
It's called 'e-service'...
http://howtoproducts-xl.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment