Prepare to persist in your quest for achievement

Once you are clear in your own mind what it is you want to achieve, be prepared to persist until you have accomplished it. There is no point in putting thought, work and effort into developing a plan if you fail to carry it out. The real achievers in life are not necessarily the heralded captains of industry or high profile personalities; they are those ordinary people who go about their business quietly and efficiently, ticking off each goal on the list as it is accomplished.

Plans don't just fall into line because progress never just 'happens'. You have to make it happen through persistent effort.

Ø Persist in the pursuit of your goals - Many small business owners conduct their affairs on a haphazard basis, bouncing from one crisis to another and snatching at fortune whenever they catch a fleeting glimpse of opportunity. You don't fall into this category or you would not be reading this book. You have identified your goals; prepare to persist through thick and thin until you have achieved them all.

Ø Persist in all your daily undertakings - Systematic progress in all you undertake to accomplish each working day is the cornerstone to fulfilling your ambitions in the long term. There is no other way; there are no quick fixes. Tackle your 'things-to-do' list with enthusiasm and when you have completed it, you will have taken another giant step forward.

Ø Persist in developing your marketing applications - The more curious you are about marketing techniques, the more inventive you will become in their application. Observe, study and learn the techniques with which you are not yet familiar; then put into practice those with which you feel most comfortable. That is how to test market for future achievement.

Ø Persist in evolving your sales policy - There is more than one way to sell your output, be it tangible merchandise or a personal service. Look around at how others are doing it; spend some time on the search engines identifying competitive web sites to determine whether you are perhaps lagging behind in the evolvement of your sales policy.

Ø Persist in grooming your staff - Send them on training courses or better still, conduct a seminar in your own premises. Persist in grooming them to make the best of themselves because when they do, they will bring out the best in you.

Ø Persist in collecting your dues - Never settle for customers paying you when it suits them. Persist until you fine-tune your systems to ensure that you get paid at your prescribed time, every time.

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