Decisiveness: the key to achievement in business

There are two age-old adages proffering cold comfort when facing difficult decisions.

1. When in doubt, do nothing

2. To decide not to decide is also a decision

Such statements are dangerous because they advocate procrastination, the thief of time, the destroyer of ambition. Decisiveness is the key to achievement, as William Shakespeare succinctly encapsulates in his famous one-liner,

'T'were done, t'were best done now'

Every day we face challenges in our business dealings, situations obliging us to make a decision, one way or the other. Most of these are simplistic and the response automatic. Others though are more problematic and call for painstaking introspection.

Analysis is good, essential more often than not but avoid over-analyzing the situation. That invites your mind to consider doubt followed by procrastination, leaving you wide open to missing out on a solution or an opportunity.

Analyze, decide, and then act.

There may be risks involved in your calculation but they will far outweigh those that infest procrastination.

WHEN INSTANT DECISIONS ARE REQUIRED

On occasion the problem will be so serious and so time sensitive that you are required to act not only decisively, but swiftly, implementing strategies that have the power to restructure a business, catapult it to outstanding success or kill it stone dead, should the measures taken prove to be unsound.

You will draw upon your inner reserve of native attributes (you have them in abundance or you wouldn't be in business on your own account), face up squarely to the crisis, formulate a plan, and act upon it decisively.

Crucial matters such as the sudden drying up of essential supplies, cash running out, or treachery within your ranks don't hang about awaiting a solution.

They have to be dealt with instantly or they spread like a cancer.

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