Overcoming Matters of Concern for Small Business Owners

Permitting concern to develop into fear is utterly destructive. It has a damaging effect on health and stability, and presents an even greater threat to your business operations than any of the conventional concerns that you can and should be addressing.

 Concern over the future - 'What if there is a change in consumer preferences and people stop using my product/service?'; 'What if the industry becomes obsolete?' There are only two things certain about life: (1) one day you are born; (2) one day you will die. The bit in between is what you make of it. Time spent on speculating about future happenings is time wasted. Remember the old adage, 'Today is the tomorrow that you spent your time worrying about yesterday.' Take each day as it comes and plan as best you can for tomorrow.

 Concern over health matters - 'I worry about falling into ill health. I'd have to close my business'. When you are working for yourself, such concerns are as real as they are understandable. But worrying about them won't help because worry in itself is a disease; keep busy, keep active, keep up your fitness levels, and you will contribute greatly to your own sustained wellbeing. If concern over health matters remains an issue, invest in some appropriate insurance cover for the self-employed.

 Concern over money - 'What if I run out of money and can't pay my bills?' Look after your cash flow on a daily basis and when you spot the odd distress signal, take remedial action. Conversely, if the worst happens as it has to some (myself included) and you were to lose all your money, then acquire some more capital and start all over again. Money is only a commodity, the loss of which can always be replaced. Lose an arm or a leg, and it's gone forever.

 Concern over decision making - 'I dread making decisions because I'm always afraid I'll make the wrong one'. For some this is a problem and it shouldn't be; we all make the odd bad decision and usually because we're not thinking straight at the time.

 Concern over competition - 'I worry about what the shop down the road will get up to next; price cutting, special offers, they're always up to something'. Comfort yourself with the knowledge that if there was no competition around, there might not be any custom coming your way. Observe competitive activity by all means but never worry about it. Leave them to worry about what you get up to.

 Concern over failure - 'I'm in constant fear of failure, I couldn't bear the shame' There is no failure in a business going under and neither is there any shame attached. In any case, you cannot fail unless you give up completely.

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