How to Manage in a Crisis

Your business is motoring along successfully when suddenly something happens to turn everything on its head, the very thing you least expected.

That's what a crisis is; something nasty arriving on your doorstep without prior warning. After the initial shock, you are faced with two options:

(1) Panic, freeze, do nothing, and watch the crisis intensify;

(2) Feel the fear, reflect, and start thinking positively.

Feeling the fear is good because it galvanises you into action, positive action that prompts you to tackle the crisis with the as much energy as you would apply if it were an opportunity you were handling.

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