Wednesday, May 24, 2006

There's no sale until the cash is in the bank

Most start-ups that go under do so because they pay scant attention to the very business plan they worked so painstakingly to develop; most established businesses that go under do so because they have no predefined sales plan. Without a strategy for selling, there is no effective way to gauge the financial growth and progress of a business.

You need a realistic map that identifies:

Ø Where the sales will come from
Ø How they will arrive
Ø Who will provide the sales

But never lose sight of the fact that even when you have established these requirements to your satisfaction, the 'no sale' sign will still be showing until the cash is in the bank.

DETERMINING YOUR PRICING STRATEGY

It is your privilege to create the policies that set your selling prices but bear in mind that your pricing strategy is dependent upon a variety of factors. Think it all out before you set your SPs in concrete.

FORECASTING AND TARGETING SALES

You must forecast and target your sales - by season, by calendar event, even by time of day. You need to know how your venture will generate sales over a given period of time. The sales forecast (budgeted sales) will be important data for your cash flow projection. It appears at the top and is the catalyst to what appears in your bottom line. These targets will help to determine priorities and channel your energies accordingly.

Perhaps you haven't had a stab so far at forecasting and targeting sales in an orderly fashion, so how can you estimate? Here is how you do it.

Ø Observe your competitors - Try to gather intelligence on the typical spend per customer.

Ø What are your estimates for customers per month? - Work out your market share. First, estimate the number of customers who buy from businesses like yours within the immediate catchment area. Now work out how many times each of these customers buys in a year (9 small ads, 3 hours of plumbing, etc). Now multiply the two numbers to establish the total size of the market. Finally, divide your sales into the total market size to get your market share.

Ø What is your capacity? - Maximum production output of your knobblewockers, number of rooms in the hotel, number of tuition slots in the appointments book? What percentage utilization do you expect to achieve in each month of each sales period? Work this out by market segment. Estimate the average spend per customer.

Ø List all firm orders you have generated.

Sales build up from small beginnings but they may be affected by fluctuations in the national economy: levels of unemployment, rising interest rates etc. For example, if you are selling to
account customers, your profit and loss forecast must reveal all the sales you have invoiced out but for which no payment has yet been received. Some customers may turn out to be bad debts.

http://howtoproducts-xl.com

Tuesday, May 23, 2006

Keeping good employees and promoting from within

Some businesses appear to operate a revolving door policy in the matter of staff recruitment (in one end and out the other) while others have people lining up to join. Are there secrets to procuring and keeping the best people?

Not really; it's a common sense approach. The management and motivation of staff is one of the biggest challenges facing the small business owner. Without patience, persistence and people skills, problems quickly multiply - and morale, productivity and profits can easily be destroyed.

Always make your people your first priority, treat them with respect, train them, and reward them regularly for good service provided.

GETTING GOOD STAFF IN THE FIRST PLACE

Although interviewing can be a laborious process, doing it well is worth the time and effort because every time you bring a new person into the mix of your staff, it changes the dynamic and you want to be sure it changes for the better.

Another (sometimes more productive) way to find good staff is to ask around your current employees as to who they would like to work with. Some businesses even offer incentives to trusted members of staff who introduce employees that stay with the company for a minimum amount of time, say three months.

New starts introduced by fellow employees have the advantage of some prior knowledge about what to expect in your operation. In addition, they already have a friend on staff, so they are more likely to feel at home more quickly.

CREATIVE WAYS TO REWARD YOUR EMPLOYEES

Sometimes you just aren't ready to grow as fast as you would like nor do you have the resources to offer 'stellar' employees regular pay increases. But you can reward their good service in other little ways, creative ways, within the confines of your budget; a flash bonus, theatre/film tickets for the family, stand seats at sporting events, etc. Good employees are not out to screw you at every turn; they just like to be shown some appreciation now and again.

http://howtoproducts-xl.com

Monday, May 22, 2006

Confusing Likelihood with Reality in Business

Because of these conflicting characteristics between left and right, problems can arise, causing us to confuse likelihood with reality.

 Spend all the time in your left brain and you could miss out on opportunity

 Spend all the time in your right brain and you could blow your business

The catch is that in order to get the most from your brain, you need to use both sides efficiently and effectively. You can and must develop both sides of the brain.

STRIKING A BALANCE BETWEEN THE THOUGHT PROCESSES

Mind power is awesome when you learn to strike a balance between the thought processes. We all live in a mind world and how each of us sees in the mind's eye what's happening out there in the real world actually makes it how it is.

We look at the world through our own eyes and immediately start making judgements solely on the evidence of what we think we see. In other words, we interpret situations as they occur in our lives.

If we're not careful, mind power can work against us if we fall into the habit of permanently locking ourselves into one side of the brain.

To use mind power effectively, strike an equitable balance between the left and right hand sides of the brain.

BECOMING CENTERED AND SINGLE-MINDED IN DECISION MAKING

Conversely, when facing vexatious decisions, try to bypass both states of consciousness (left and right hand sides of the brain) and dig deeply but calmly into your subconscious.

To maintain a connection with this wellspring of wisdom, you must be able to concentrate. Given the roving, restless nature of the conscious mind, it takes will and skill to achieve true focus.

If you’ve grown up on a steady diet of television, remote control in hand, you’re probably used to seeing life in two-second sound bites, and your attention span is miniscule.

Intuition cannot flow in a noisy, chaotic world, so first try reducing the amount of stimuli you take in each day. Then narrow it all down gradually and you will discover that you are able to concentrate calmly on the task in hand.

Start by focusing your attention fully inside your body—this will help you access your own deepest knowledge.

http://howtoproducts-xl.com

Sunday, May 21, 2006

Nurturing The Plan That Never Stops Evolving

Sound though some of them may be, your stream of new ideas won't get you very far unless orchestrated by a viable marketing plan for realisation, a plan that never stops evolving.

Before we delve into the planning process though, let's have a quick stab at a basic definition.

Marketing is absolutely everything connected with the corporate process that determines whether a potential customer makes a conscious decision to buy, or not to buy, as the case may be.

Walk into your local bookstore, scan the myriad of titles on the overloaded shelves in the marketing section, and you might reasonably wonder if it could be as simple as that. But it is.

Much gunge is produced on the subject of marketing and much of it is based on little more than highfalutin jargon designed to keep the pundits in business than to help small business in the real world.

Your marketing plan will not come out of any book...

YOUR PLAN STARTS AND ENDS WITH YOU

It will start and end with you because only you know how to construct and develop it.

The plan you will devise will be perpetual, not some piece of glitz to be flashed around for additional funding, then stuffed away in a drawer and forgotten.

At the outset it can be as modest as two or three sheets of foolscap because it will grow and evolve in time as you lay down new and essential parameters to guide you on the rocky road that lies ahead.

It will of course contain the usual nuts and bolts but it will also include something of much more intrinsic value. This master plan will highlight your own personal philosophy on how the business will realistically progress in tandem with your aspirations.

You will live, eat and sleep with your master marketing plan for all of your working life. It will become your personal bible but unlike The Bible, it will not be written in tablets of stone; it will be forever changing, forever evolving, forever improving, forever updating as exciting new ideas and developments come on stream.

http://howtoproducts-xl.com

Saturday, May 20, 2006

Moving With The Times Stops You Lagging Behind

The day you stop learning in business is the day you should start making plans for a closing down sale. Nothing stands still; nothing ever did.

Lightning fast advances in technology blow away in their wake long established business practices. Who for instance would want to go cap in hand tomorrow looking for funding to invest in a carbon paper manufacturing plant? Or set up as a jobbing printer or process engraver of printing blocks?

There is still a market of sorts for all three but it has shrunk alarmingly in tandem with the growth of computer technology. The global demand for iron, steel and coal has also diminished significantly and these utilities no longer have the market penetration they enjoyed for centuries.

Market forces rule and those who ignore them do so at their peril.

But fads and fashions can also exert equally punitive consequences.

Back in 1934 when Columbia Pictures released It Happened One Night on an unsuspecting movie-going public, no one had an inkling of the damage one simple ten second scene would inflict on the garment industry.

When Clark Gable peeled off his shirt to display a bare chest, sales of men's vests nose dived all over the world. Wives, girlfriends and partners were the architects of this alarming slump and it took the industry several years of heavy counter promotion before they made up for lost ground.

Could market forces, fads and fashions have an impact in the industry or service in which you operate? They could, and they frequently do, even in the smallest of commercial sectors.

http://howtoproducts-xl.com

Friday, May 19, 2006

There Is No Sale Until The Cash Is In The Bank

Most start-ups that go under do so because they pay scant attention to the very business plan they worked so painstakingly to develop; most established businesses that go under do so because they have no predefined sales plan.

Without a strategy for selling, there is no effective way to gauge the financial growth and progress of a business.

You need a realistic map that identifies:

 Where the sales will come from

 How they will arrive

 Who will provide the sales

But never lose sight of the fact that even when you have established these requirements to your satisfaction, the 'no sale' sign will still be showing until the cash is in the bank.

http://howtoproducts-xl.com

Thursday, May 18, 2006

Why You Should Never Even Think About Giving Up

Not every successful entrepreneur gets it right first time; some fail several times before they strike the core formula that does it for them.

The master innovator Thomas Edison had more than 1000 failures before he achieved success with the invention of the light bulb but each time he hit a brick wall he would say, 'That's just another way not to do it'.

So, if you are failing, go ahead and fail. But fail fast and learn from the experience. Then try again with this new wisdom.

Never give up and never suffer either...

http://howtoproducts-xl.com

Wednesday, May 17, 2006

The Kid Who Walked Door-to-Door Selling Milk and Newspapers

In 1985 Forbes magazine called Sam Walton the richest man in America. The kid who had to walk door-to-door selling milk and newspapers had founded what today is the largest company in the world. Wal-Mart made millionaires out of thousands of stockholders, provided jobs for millions of Americans and helped increase the quality of life in many developing countries by reducing the cost of goods.

In 1992, Sam Walton received the Presidential Medal of Honor – the highest civilian award that can be bestowed on an American citizen.

From childhood till the time he died in 1992, Sam Walton had been successful in everything he undertook. It’s hard to place a finger on what qualities make people like Sam Walton successful in so many different endeavors. But in his autobiography he talks about why he believes he was so lucky.

"I don't know what causes a person to be ambitious," Sam later said, "but it is a fact that I have been over blessed with drive and ambition from the time I hit the ground."

He added, "I expect to win. I go into tough challenges always planning to come out victorious. It never occurred to me that I might lose, it was almost as if I had a right to win. Thinking like that often seems to turn into a self-fulfilling prophecy."

http://howtoproducts-xl.com

Tuesday, May 16, 2006

Operating Your Business with No Mastermind on Board

Most small businesses expand faster when there is someone around with a few grey hairs to cast an experienced eye occasionally on overall activity.

Your elder statesperson could operate for you as an executive director or part-time consultant.

http://howtoproducts-xl.com

Monday, May 15, 2006

Playing the Lone Ranger with No Back Up

You are the key to it all in the progression of your business but you cannot do everything yourself and continue to grow at the same time.

Even modest success can overwhelm you unless you hire the right staff and delegate responsibility.

http://howtoproducts-xl.com

Sunday, May 14, 2006

The Penalty You Pay for Ignoring Your Cash Position

Customers do not always respond to superior products in the time frame that you think they should.

You'll need plenty of cash to sustain operations in the interim.

Cash is king, so be on your guard as to how it flows in - and out.

http://howtoproducts-xl.om

Saturday, May 13, 2006

Getting Wedded To An Idea And Sticking With It For Too Long

Don't stay married for life to a single idea.

Ideas are the currency of entrepreneurs.

Play around with as many ideas as you like to discover which ones create money and lasting success.

http://howtoproducts-xl.com

Friday, May 12, 2006

Why Failure To Appreciate Market Forces Spells Disaster For Small Business

Changes in customer preferences and advances in competitive products and services can leave you stranded in the dust unless you take the trouble to get to know your market and your customers well.

It is essential that you appreciate what customers want now, what they're likely to want in the future, how their buying patterns are evolving, and how you can become a constant resource for them even if you don't have the right products and services for them right now.

http://howtoproducts-xl.com

Thursday, May 11, 2006

An Unknown Earns 80k In One Month!

80k a month in Clickbank commissions is awesome even for the most successful of seasoned online marketers - but the guy in question is an unknown 29 year old.

This is way too much money for me to contemplate earning from Clickbank in a single month.

Just 1/4th of his 80k Clickbank earnings would be highly acceptable.

Do you want to know who is earning this much?

If so, please keep this site secret.

The online videos listed here will definitely earn you a nice daily income.

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Wednesday, May 10, 2006

The Penalty for Operating Without a Viable Marketing Plan

A winning marketing plan captures the attention you need to surround your enterprise with the right calibre of people; employees, customers, suppliers.

There may be a 100 disparate ways to market your business but an exclusive viable plan implemented effectively, efficiently, and consistently will be results driven, eliminating guesswork.

The penalty for operating without a viable plan is failure...

http://howtoproducts-xl.com

Tuesday, May 09, 2006

When Instant Decisions Are Required

On occasion the problem will be so serious and so time sensitive that you are required to act not only decisively, but swiftly, implementing strategies that have the power to restructure a business, catapult it to outstanding success or kill it stone dead, should the measures taken prove to be unsound.

You will draw upon your inner reserve of native attributes (you have them in abundance or you wouldn't be in business on your own account), face up squarely to the crisis, formulate a plan, and act upon it decisively.

Crucial matters such as the sudden drying up of essential supplies, cash running out, or treachery within your ranks don't hang about awaiting a solution.

They have to be dealt with instantly or they spread like a cancer.

http://howtoproducts-xl.com

Friday, May 05, 2006

Offer a Bonus with Your Request for Information

When asking for what you want is by way of a favor, try including in the request a bonus for the other party.

Something along the lines of, 'If you do this for me, I'll do that for you.'

This is a particularly useful strategy when dealing with people or entities unknown to you.

http://howtoproducts-xl.com

Thursday, May 04, 2006

Strategies for Efficient Cash Flow Management

If any single term can define what it is that makes or breaks a business, it must surely be cash flow. Even if you have the best staff, customers, suppliers and ideas, with a bad cash flow situation your business is likely to go bankrupt rather quickly. For our purposes, we will work with cash flow in its simplest form; the principle that a company's income should be the same as, if not higher than, its expenditures. Sounds simple. So why do so many businesses get it wrong?

Keeping your cash flow in good order

Whether chronic or temporary, cash flow problems could mark the end of your business. If you can't pay off a debt in the extended time allowed but you know you're going to receive £20,000 the week after, this still might not be enough. Let's go over a few general strategies to keeping your cash flow in order:

Hire a good accountant - Whether you have a professional person working on your books or just your Auntie Maggie preparing the figures to pass on to an auditor, make sure they're good at their job. If your business has more than a couple of employees, the benefits of hiring a good accountant should more than outweigh the cost. He/she will also be more qualified to give you advice on tax loopholes and ways to avoid future cash flow problems.

Be diplomatic and don't lie - If you can be diplomatic with your customers and those who you owe money to, you are half way there to solving your cash flow problems. Be honest with people you owe money to. If you can't pay back an installment on a loan within the time required, negotiate a deal and show them that you're definitely going to have money available to pay the installment at a later date. Most creditors will support you if you're honest with them. After all, it's not in their interests for you to go bankrupt and be unable to pay off the debt.

Cutting down on expenses - If you can cut down your expenditures just by a little each month, you can save up money to prevent future cash flow problems. Even if you are flush with cash in one month it doesn't mean you will be the next. Try not to work on the brink of insolvency all the time.

Keeping abreast with your financial situation - Keeping the books balanced isn't as easy as it initially seems. Even if you have a great accountant, it's important that you yourself keep abreast with your financial situation. Even more important is that you rationally deal with bad cash flow situations and invest your money wisely when your cash flow situation is good.

http://howtoproducts-xl.com

Tuesday, May 02, 2006

My Newly Published Book is Already a Bestseller on Amazon

How is this for the power of my creative writing course?

Although it does not hit the bookstores until Friday 5 May 2006 my new book "How to Earn Money in Retirement" (How To Books ISBN 1845281128) ranks at No.47 out of 3453 competitive books on Amazon.co.uk - which can only mean one thing - it is already selling in big numbers online.

It's all down to the mystery ingredient that creates bestsellers; an ingredient you won't find anywhere else but in my famous niche non-fiction creative writing course.

All my books become bestsellers in rapid fire order - "Starting Your Own Business" for example was first published ELEVEN years ago and still ranks at No.11 on Amazon.

So too will your books become bestsellers when you are in possession of my secret ingredient.

Access the Mystery Ingredient that Creates Bestselling Books

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Carving a Niche by Matching Opportunity to Expertise

Being in the right place at the right time invariably emanates from coupling perceived opportunity with acquired expertise.

When Sir Alan Sugar first set up in business it was as a manufacturer of domestic electronic entertainment appliances but he soon found that it was virtually impossible to compete with low cost, low price foreign imports.

Unlike many long established competitors who succumbed and went under, he set about turning competitive superiority to his own advantage.

He took them on at their own game by importing the components in kit form and distributing the assembled merchandise under the now famous Amstrad brand.

Look too at how the major supermarkets milk being in the right place at the right time.

Whoever thought that one day you could arrange your banking, mortgage, and insurance requirements through the local grocer?

http://howtoproducts-xl.com

Monday, May 01, 2006

Being in the Right Place at the Right Time

Luck is best defined as "The intersection where opportunity and preparedness meet"...

Preparedness meaning that you have availed yourself of the facts and are inspired to embrace those facts and move forward.

And so being in the right place at the right time is more often than not down to developing the nous to spot an opportunity and carve a niche for your particular expertise.

Occasionally you might luck out and hit the big one without effort but that doesn't happen often enough to get fazed about.

http://howtoproducts-xl.com

Sunday, April 30, 2006

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The greatest minds of our day have contributed their best work to help you succeed.

You really have never seen an e-book like this one...

Ordinary People Can Achieve Their Lofty Goals - an exceptional e-book by David DeFord

Experts from the top of the personal development field have contributed their tips and encouragement to help you live the life you want.

You will gain wisdom from Brian Tracy, Jim Rohn, Chris Widener, Michael Angier, and 50 others - including yours truly – Jim Green (shucks…)

Learn how to finally achieve your lofty goals

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Friday, April 28, 2006

Would You Like to Start Building Huge Opt-In Lists on Autopilot at Little or No Cost?

If you answered ‘yes’, then I have something amazing for you today…

If you are in a hurry, just click here:
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My friend Wes Blaylock has just come out with one of the slickest and easiest tactics for building multiple opt-in lists on complete autopilot that I have ever seen...

Best of all, his whole concept is incredible simple to do and you don't need your own product, lots of money, much experience or any crazy stuff like that.

A baby could do this…

There is one catch though; Wes is pricing the product dirt cheap to start (only $5) and the price increases in small increments every 20 minutes!

Go here right now before the next price increase…

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Thursday, April 27, 2006

Protect Your Intellectual Properties or Watch Them Vanish Overnight

An intellectual property is any product of the human intellect that is unique, novel, neither overt nor obvious, and which has some value in the marketplace. No matter what sort of enterprise you operate, you are almost certainly the possessor of at least one intellectual property.

It may be the distinctive packaging wrapped around the knobblewockers you manufacture, your unique selling proposition (USP), how you handle and resolve complaints, or even how you go about effectively collecting your dues.

Intellectual properties have no requirement for flamboyance. They can be as dull as ditch water but what they do require is the protection of their value to you in the marketplace.

TYPES OF INTELLECTUAL PROPERTIES

They come in all shapes and sizes, they can be tangible or intangible, but they have one thing in common: their uniqueness.

An idea. Ideas are the lifeblood of any business but many of them float around unprotected in the turbulent seas of commercial practice. The idea that launched your enterprise is an intellectual property. Countless others may also be using it but the version you employ carries your particular mark. Protect it.

Invention. Conversely, the premise on which your business operates may be of your own devising, an invention that as such is especially vulnerable to illicit replication by others. Protect it.

Expression or literary creation. It could be a book, a thesis, a poem, or an illustration, but incredibly you don't necessarily require to create this type of intellectual property all by yourself. Others may do it for you. Through popular usage, expressions such as ‘I’m doing a Delia' and 'Going for a Delia' have recently found their way into Collins Concise Dictionary.

Unique brand name. Peter Dyson may have sold the reproduction rights of his unique vacuum cleaner but the brand name Dyson will live on in perpetuity.

Business method. Could be as simple as how you market your produce, simple in your eyes perhaps but conceivably the envy of others. Protect it.

Industrial process. Maybe you employ an unusual process in the production of your knobblewockers, something that the competition would love to lay their hands on. Protect it.

Chemical formula. Same principle involved, same protection required. The recipe for Coca-Cola, for example, has remained a family secret for many generations.

Computer program process - Think about this: the man who invented the electronic 'mouse' does not and never will receive a penny in royalties because he failed to protect his intellectual property. It all goes to the company that employed him during the time he was developing his unique application. Countless millions use his invention every day from which he earns zilch.

Presentation. How you package your produce, how you lay out your stall, how you make your sales pitch: every unique form of presentation is an intellectual property that must be preserved.

http://howtoproducts-xl.com

Wednesday, April 26, 2006

Learning to Ask for What You Want

The old adage - If You Don't Ask, You Don't Get - is also a truism, and yet some people balk at the prospect of asking someone else for what they want.

No one is going to hand you a million dollars just for the asking but, if it's within their orbit of expertise, they might show you how to set about earning that amount of money for yourself.

Information is the commodity that business people want; they want to know how to do this, that and the other, and if they don't ask around, they miss out.

They miss out because what they want is freely available if only they would take the trouble to ask. Only the twisted and bitter will refuse a reasonable request for information which is within their domain to impart.

http://howtoproducts-xl.com

Tuesday, April 25, 2006

Try This Simple Exercise to Cultivate Your Intuition

Every day regardless of what's happening around me, the strife, demands on my time or whatever, I take ten minutes out to reach the inner voice, and here is how I do it. Firstly, I cut off all communication.

Then I lean back in my chair, put my hands flat out on the desk, empty my mind and enter a state of self-induced but controlled hypnosis. I instruct my subconscious to awake me in exactly ten minutes, count down from ten to one, and switch off completely.

Right on cue ten minutes later, I come out of my reverie and count up from one to ten. I open my eyes and awake to a cleansed mind, disengaged from useless paraphernalia and brimful of new thoughts, ideas, and solutions to problems unresolved.

Think I'm crazy?

Try it. You'll be amazed at the results you'll receive in clarification and purification of your innate mental prowess. This technique is particularly useful when faced with a vexatious problem or a tricky situation that calls for a calculated decision.

Intuition provides the answers when the subjective mind can not. Stick with this exercise every day for a few months and soon your intuition will begin to work automatically during waking hours, providing you at will with a steady stream of new ideas and solutions.

http://howtoproducts-xl.com

Monday, April 24, 2006

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If MSN, Google and Yahoo are really kicking your butt in the search engines and if you are frustrated by not being able to get any top search engine rankings...

Then You Need To Get Blog Announcer Pro Right Now.

Imagine being able to buy the same software that Internet Marketing Professionals are using today to make them mega-bucks in the search engines, and being able to download it immediately to start generating hundreds of High PageRank one way backlinks to your blogs.

The best part is that you can use it over and over again to get targeted traffic each and every time for any keywords you want.

You will literally be able to fill your wheel barrow up with a ton of free traffic and direct it to any profit pulling website you want.

If you are a blog owner, affiliate marketer or just a website owner screaming for more traffic then you better unplug the phone, grab a drink and get ready to be amazed.

Why?

Because there is some brand new software that will give you high quality one way backlinks for any keyword you want and all in just a few minutes work.

Now this is not some spam machine blaster that will fire off submissions to every directory out there. This incredible new software has been loaded up with the best of the best Blog and RSS directories known to man.

It will then automate the submission process making getting one way links from PR4 and above websites a breeze...even if you are a computer dummy who has not yet worked out the difference between the 'Delete' and 'Enter' keys....

This will then give you an unfair advantage over your competition and give you an easy short cut to top search engine rankings at lightening speed.

Grab A Stack Of Top 10 Search Engine Rankings ...
http://tinyurl.com/k3zqv

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If MSN, Google and Yahoo are really kicking your butt in the search engines and if you are frustrated by not being able to get any top search engine rankings...

Then You Need To Get Blog Announcer Pro Right Now.

Imagine being able to buy the same software that Internet Marketing Professionals are using today to make them mega-bucks in the search engines, and being able to download it immediately to start generating hundreds of High PageRank one way backlinks to your blogs.

The best part is that you can use it over and over again to get targeted traffic each and every time for any keywords you want.

You will literally be able to fill your wheel barrow up with a ton of free traffic and direct it to any profit pulling website you want.

If you are a blog owner, affiliate marketer or just a website owner screaming for more traffic then you better unplug the phone, grab a drink and get ready to be amazed.

Why?

Because there is some brand new software that will give you high quality one way backlinks for any keyword you want and all in just a few minutes work.

Now this is not some spam machine blaster that will fire off submissions to every directory out there. This incredible new software has been loaded up with the best of the best Blog and RSS directories known to man.

It will then automate the submission process making getting one way links from PR4 and above websites a breeze...even if you are a computer dummy who has not yet worked out the difference between the 'Delete' and 'Enter' keys....

This will then give you an unfair advantage over your competition and give you an easy short cut to top search engine rankings at lightening speed.

Grab A Stack Of Top 10 Search Engine Rankings ...
http://tinyurl.com/k3zqv

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If MSN, Google and Yahoo are really kicking your butt in the search engines and if you are frustrated by not being able to get any top search engine rankings...

Then You Need To Get Blog Announcer Pro Right Now.

Imagine being able to buy the same software that Internet Marketing Professionals are using today to make them mega-bucks in the search engines, and being able to download it immediately to start generating hundreds of High PageRank one way backlinks to your blogs.

The best part is that you can use it over and over again to get targeted traffic each and every time for any keywords you want.

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Sunday, April 23, 2006

How to Manage in a Crisis

Your business is motoring along successfully when suddenly something happens to turn everything on its head, the very thing you least expected.

That's what a crisis is; something nasty arriving on your doorstep without prior warning. After the initial shock, you are faced with two options:

(1) Panic, freeze, do nothing, and watch the crisis intensify;

(2) Feel the fear, reflect, and start thinking positively.

Feeling the fear is good because it galvanises you into action, positive action that prompts you to tackle the crisis with the as much energy as you would apply if it were an opportunity you were handling.

http://howtoproducts-xl.com

Saturday, April 22, 2006

Milking Book Ideas For All They’re Worth

My latest book “How to Earn Money in Retirement” (How To Books ISBN 1845281128) has just been published and hits the bookstores in early May 2006.

As I was writing the mss about nine months ago it occurred to me that there might be another book lurking right there in the text. Accordingly I took notes; mentally deleting a chapter here and adding a few more there, expanding on a topic, sketching out another, and so on.

As a result of this dual tasking I started writing a new book immediately after finishing the project in hand and decided to submit a proposal sooner rather than later.

Next up I received an email from one Nick Hutchins, the freelance reader reviewing the text for “How to Earn Money in Retirement”. Nick’s message simply read, ‘Do you realize you have another book here?’ To which I equally succinctly responded, ‘Yes, I know, and I’ve just submitted a proposal’.

Now it just so happened that Nick had a meeting scheduled with the publishing house a few days hence at which he raised the subject of two books in one.

In the mail today I received a contract for the second book, “How to Grow Your Small Business Rapidly Online” with a publication date of April 2007.

The point to this dissertation is: always be on lookout for additional niche markets for the book you are currently writing and milk your idea for all it’s worth.

The first book is aimed at active retirees and the second at go-ahead small business owners in all categories. I might dig deeper to ascertain whether other niche opportunities lie dormant in the original text.

The majority of niche non-fiction topics are capable of this sort of clinical analysis and it is worth pursuing because if you get a proposal accepted for one specific niche, you will more often than not get another proposal similarly accepted if your subject matter is in similar vein.

If you’d like to learn more on how to milk your books for all they’re worth, visit this website …

http://1st-creative-writing-course.com

Friday, April 21, 2006

Overcoming Matters of Concern for Small Business Owners

Permitting concern to develop into fear is utterly destructive. It has a damaging effect on health and stability, and presents an even greater threat to your business operations than any of the conventional concerns that you can and should be addressing.

Concern over the future - 'What if there is a change in consumer preferences and people stop using my product/service?'; 'What if the industry becomes obsolete?' There are only two things certain about life: (1) one day you are born; (2) one day you will die. The bit in between is what you make of it. Time spent on speculating about future happenings is time wasted. Remember the old adage, 'Today is the tomorrow that you spent your time worrying about yesterday.' Take each day as it comes and plan as best you can for tomorrow.

Concern over health matters - 'I worry about falling into ill health. I'd have to close my business'. When you are working for yourself, such concerns are as real as they are understandable. But worrying about them won't help because worry in itself is a disease; keep busy, keep active, keep up your fitness levels, and you will contribute greatly to your own sustained wellbeing. If concern over health matters remains an issue, invest in some appropriate insurance cover for the self-employed.

Concern over money - 'What if I run out of money and can't pay my bills?' Look after your cash flow on a daily basis and when you spot the odd distress signal, take remedial action. Conversely, if the worst happens as it has to some (myself included) and you were to lose all your money, then acquire some more capital and start all over again. Money is only a commodity, the loss of which can always be replaced. Lose an arm or a leg, and it's gone forever.

Concern over decision making - 'I dread making decisions because I'm always afraid I'll make the wrong one'. For some this is a problem and it shouldn't be; we all make the odd bad decision and usually because we're not thinking straight at the time.

Concern over competition - 'I worry about what the shop down the road will get up to next; price cutting, special offers, they're always up to something'. Comfort yourself with the knowledge that if there was no competition around, there might not be any custom coming your way. Observe competitive activity by all means but never worry about it. Leave them to worry about what you get up to.

Concern over failure - 'I'm in constant fear of failure, I couldn't bear the shame' There is no failure in a business going under and neither is there any shame attached. In any case, you cannot fail unless you give up completely.

http://howtoproducts-xl.com

Thursday, April 20, 2006

Addressing the "It's Needed Yesterday" Syndrome

Everyone wants what they want and they want it now, if not sooner.

It usually happens first thing on Monday morning or very late on Friday afternoon; Monday because they couldn't be bothered on Friday; Friday because they have other fish to fry on Monday.

While it may be an admirable trait to attempt to cater for everyone's needs all of the time, it is rarely profitable.

 Target your efforts on the most important tasks - You know what needs doing now. Refuse to be deflected.

 Be a goal-getter, not just a goal setter - You set the targets, make certain you achieve them.

 Do the most constructive thing first to make life easier later - The first task on your list might well be the nastiest but it will also turn out to be the most constructive if you get it out of the way first.

 Avoid time-wasters - They just hold you back from where you want to be arriving: mission accomplished.

 Use the R-A-F-T theory to attack those dreaded stacks of paper - Read and assess; file or trash. If it's worth keeping, keep it. If it's not, bin it.

 Delegate, delegate, delegate - You'll get there all the quicker if you do.

http://howtoproducts-xl.com

Wednesday, April 19, 2006

We All Get the Same 24 Hours

How we use the hours of the working day greatly impacts upon how we react to potential pressure, and so how we set about prioritizing tasks and addressing interruptions is essential work.

 Identify and take responsibility for time-management - It's your business and your day, so manage your time to your own best advantage.

 Fend off casual, drop-in visitors - If they have nothing of importance to contribute, just tell them to go away.

 Maximize workspace through better organization - The working environment ought to be more than ever-increasing corners of clutter. Sort it out and help cut down on needless pressure.

 Set time limits for projects and meetings - Projects that take too long to complete and meetings that go on for too long invariably do so because set time limits were not imposed. Make sure everyone knows the cut-off point.

 Prevent phone calls and emails from taking over the day - Instigate strict disciplines, starting with you.

 Plan for the unexpected, while building in enough time for projects - Contingency is the key to avoiding unnecessary pressure. Always have something in reserve to legislate for the unexpected.

 Set goals and prioritize daily tasks - Get it all down in writing.

 Break down tasks into smaller segments - Do it this way and delegation becomes easier.

http://howtoproducts-xl.com

Tuesday, April 18, 2006

How to Handle Unreliable People in Business

Surround yourself with competent, reliable people and you will ease considerably the strain of minding your business.

Allow unreliable people to go anywhere near your business and they will screw it up for you. On that you can depend.

I could close this posting right now because that just about sums it up but perhaps we ought to examine the subject in a little more detail because unreliability is sometimes difficult to detect.

Difficult in that it is not necessarily systematic; it is often sporadic. But sporadic unreliability is enough to blow it all for you, permanently.

To err is human, to forgive is divine, but to condone unreliability is suicidal.

http://howtoproducts-xl.com

Sunday, April 16, 2006

Now You Can Sell Multiple Products from Multiple Pages on a Single $49 ClickBank Fee

ClickBank offers a magnificent service and I’ve always used it as my prime payment processor.

It’s fast, efficient, and above all, universally accepted.

However, if you promote a multitude of digital products it has one much-heralded drawback.

Either…

You are required to fork out another $49 every time you introduce a new creation on a disparate location or…

You are required to host all of your merchandise on one website.

Not any more; at least certainly not for me...

You see, I have discovered a safe and legitimate method of selling all of my ever-growing produce using ClickBank on a single fee of $49.

http://howtoproducts-xl.com/ccc.html

Innate Skills that All Entrepreneurs Possess in Abundance

Inner strength
 Innate kindness
 Boldness
 Pride
 Humor
 Realism
 Humility

And the greatest of these is humility

Great leaders always exude a pronounced sense of humility in their dealings with fellow human beings. They can be tough but never rough, gentle but never soft. The effects of genuine humility are awesome and have the power to inspire loyalty in others.

Learn to be strong but not rude - It is an essential step you must take to become a powerful, capable leader with a wide ranging 'reach'. Some people mistake rudeness for strength. It’s not even close to being a good substitute.

Learn to be kind but not weak - You must never mistake kindness for weakness. Kindness isn’t weak. Kindness is a special type of strength. You must be kind enough to tell somebody the truth. You must be kind enough and considerate enough to lay it on the line. You must be kind enough to tell it like it is and not deal in delusion.

Learn to be bold but not a bully - It takes boldness to win the day. To build your influence, you’ve got to walk the talk in front of your group. You’ve got to be willing to take the first arrow, tackle the first problem, and discover the first sign of trouble.

Be proud but not arrogant - It takes pride to win the day. It takes pride to build your ambition. It takes pride in community. It takes pride in cause, in accomplishment. But the key to becoming a good leader is being proud without being arrogant. In fact the worst kind of arrogance is arrogance from ignorance. It’s when you don’t know that you don’t know. Now that kind of arrogance is intolerable. If someone is smart and arrogant, we can tolerate that up to a point. But if someone is ignorant and arrogant, that’s just too much to take.

Develop humor without folly - This is important for a leader. In leadership, we learn that it’s okay to be witty, but not silly. It’s okay to be fun, but not foolish.

Deal in reality - Save yourself the agony. Just accept life as it is. Life is unique. Some people call it tragic, but in fact it’s unique. The whole drama of life is unique. It’s fascinating. Skills that work well for one leader may not work at all for another but the fundamental skills of leadership can be adapted to work well for just about everyone: at work, in the community, and at home.

Finally: learn to be humble, but never timid. You can’t get to the high life by being timid. Some people mistake timidity for humility. Humility is almost a God-like word. A sense of awe. A sense of wonder. An awareness of the human soul and spirit. An understanding that there is something unique about the human drama versus the rest of life. Expressed another way, humility is a grasp of the distance between the stars, and yet giving out the feeling that we’re part of the stars. Humility is a virtue; but timidity is a disease.

http://howtoproducts-xl.com

Saturday, April 15, 2006

Creating Your Own Distinctive Style of Doing Business

Few if any of us are as talented as Donald Trump but that is no reason why we should not examine how we currently conduct business to determine whether there are areas we could revitalize by adding a touch of style to our approach. Here are some aspects you might consider worthy of review.

Marketing - Do you continue to use the same marketing methods year in, year out? Look around, see what's fresh, and try something new. If you use an advertising agency, spring a surprise now and then by asking them to re-pitch in competition with other agencies. That will be enough to sharpen their style and in the process provide you with a range of disparate approaches.

Sales and distribution - Could your sales policy do with a spring clean and are you up to snuff on the changing patterns in distribution? Sometimes staying in the comfort zone can cost you dearly. Put your style to work and discover areas of opportunity you may be currently missing out on.

Presentation - If your business involves presentation and demonstration, could you improve on performance by adding a little style to the proceedings? Think about it. There are lots of good books and tapes available to help you add zing and zest to your technique.

Buying - Does your buying policy revolve exclusively around automatic knee jerk reactions to diminishing stock levels? Have you been out and about recently to see what's new on offer? When did you last consider adding new lines of merchandise, perhaps on a sale or return basis? Press the style button and get cracking.

Customer service - Inject some style into your service strategy by being bold enough to ask customers what they really want from you. The famous bandleader Joe Loss always knew exactly what his customers wanted. On tours around provincial dance halls and when his musicians were taking a break, Joe forswore the coffee and elected instead to mingle and talk with the patrons, assessing their disparate tastes in popular music. That is why is the Joe Loss Ballroom Orchestra topped the polls from the 1930s through to the end of the 1970s.

Collecting dues - Style in debt collection? You bet there is. If you struggle to get the cash in on time, investigate your options on alternative ways to collect outstanding dues.

http://howtoproducts-xl.com

Friday, April 14, 2006

Mastering the Art of Providing Good Service

You might just get away for a time with marketing a substandard product, but you'll never get away at any time with providing inferior service. You'll be found out in a hundred different ways.

In the bricks and mortar environment the essential elements in the provision of good service tend to vary from one industry to another, but they are all directed towards the one end: keeping the customer happy.

No one lasts long in retailing, for example, unless time and energy are constantly expended on matters such as enhancing store lighting, improving ease of traffic flow, extending the range of options to pay, and excelling in customer care.

AVENUE OF OPPORTUNITY

The pressure is unrelenting and the demands increase in tandem with the changes in trading patterns occasioned by the phenomenal growth of information technology.

And yet in this very technology lies an avenue of opportunity if we but take the time to examine it. Most small businesses nowadays have an Internet presence of sorts in the shape of a modestly constructed web site.

But how many use it for the purpose the web was invented: the receipt and distribution of valuable information?

Your web site provides the cyberspace way to foster good customer relations and to engender loyalty by providing a constant stream of variable information on all matters relating to service.

It's called 'e-service'

Tomorrow I will show you how it works and how you can tailor it to your own particular requirements.

http://howtoproducts-xl.com

Thursday, April 13, 2006

Getting What You Want with Gentle Persuasion

Persuasion is the art of getting people to do something they wouldn't ordinarily do if you didn't ask. When meeting with a prospective client for the first time, you are trying to understand their problems, determine their objectives, explain your services and outline the many benefits of working with you. But what if it's not going anywhere? No matter how much you ask, how well you present your advantages or how sincere you are about helping this prospective client, things don't seem to be clicking.

SELLING THE FUTURE

What I mean by this is going beyond outlining objectives, value and measures of success (which most of us don't do a good job with to begin with) and helping the prospective client get in touch with their real motivation to take action, to move in a new direction. This motivation always lies in the future and it lies inside the client, not outside. You need to go beyond the surface and discover their highest aspirations, their most compelling dreams.

HOW DO YOU DO THAT?

Once you've learned about their situation, their problems, and discussed objectives and outcomes, what you need to do now is dig deeper and learn why those solutions or outcomes are important to them. You're really always asking the same question: 'If you got X, then after you have it, what do you want that's even more important?' But as simple as this might seem, the ultimate result can be very powerful.

What happens in this process of selling the future is that your prospects get in touch with what they really want, what's really important to them. And when that is clear, people become motivated to move heaven and earth to get that result. If you have helped facilitate this process, they will see you as a partner in producing that result. You've asked the right questions, you've listened, and you have resonated with what was important to them. You've clicked.

http://howtoproducts-xl.com

Wednesday, April 12, 2006

Everyday Strategies for Personal Development

You can pull down ready-made strategies any time you like, strategies to put into practice at will to further personal development and enhance aptitude. For example:

Make something happen. Make initiative your target for next week. Taking the initiative doesn't mean being pushy, obnoxious, or aggressive. It means recognizing your responsibility to make things happen. If you want to motivate your staff express that motivation through action. If you want to increase sales, lower overheads, or solve a vexing operational problem, take the initiative and make something happen.

Increase your visibility. Leaders can be quietly competent, but they must be visible. Your task is to work side by side with one of your front-line employees for at least a half a day. Discover what it's like to work in the factory, or to sit on the phone fielding vexatious customer service calls. By participating you'll convey that no one is above doing the work that needs to be done. Be bold, and do the work with gusto even if you've never done it before. Be visible. The word will get around.

Look for trouble. Take on a tough assignment. Show your followers that you're willing to tackle their problems hands on.

http://howtoproducts-xl.com

Tuesday, April 11, 2006

Why Most Start Ups Flounder and Go Under

It is well documented that the failure rate for new business propositions of every description is extremely high in the early years of trading. This is not by coincidence, bad luck or happenstance; it is underpinned by a unifying factor.

Start ups that set sail in a sea of excitement, then flounder and go under, invariably do so because they discard the very compass that will guide them safely from port to port in their quest for survival, yet alone success. The devising of this compass was their initial act in the art of strategy making, and yet it is usually the first piece of equipment to be jettisoned.

The business plan

Those who refer to it every working day, revise it, refine it, are all the time developing a strategy for lifelong success. Those who use it once for funding and then consign it to gather dust on a shelf are developing a strategy for imminent failure.

And there are no exceptions, no exemptions.

Pop music, for example, is just as much an industry as any other you can think of, so why then are there so many one-hit wonders? Is it because the participants have no talent or because they're working with rubbish material?

I doubt it, because they have already evidenced a degree of competence through early albeit transient success. Those few who make the grade and manage to capitalise on initial attainment do so because they have a strategy for the future, a plan of action for fulfilment.

The many that fall at the first hurdle are invariably represented by management that has neither the experience nor the wit to develop winning strategies.

http://howtoproducts-xl.com

Monday, April 10, 2006

The Amazing Power of Words in Minding Your Own Business

Communication is the universal platform on which all business is conducted. And yet, how often we take for granted the very instruments that constitute the basis of our ability to communicate effectively. Words. They have the power to inspire or depress, the power to evoke acceptance or rejection, the power to clinch or lose a deal, the power to make or break a business.

Diction - What you say and how you say it are of equal importance. Always choose your words carefully, and never use a word where you are uncertain of the precise meaning. It could rebound on you, creating an outcome you'd rather not have.

Correspondence - Every written communication you issue is an ambassador for your enterprise, be it directed to customers, suppliers or employees. Never dispatch anything until it has been thoroughly checked for accuracy of structure, content and syntax. Mistakes jar, they stick, and they reflect badly on professionalism.

Telephone - Even the smallest concern needs telephonic communication for sales, service, ordering, collecting dues, etc. It is good business practice to ensure that everyone in the organisation follows a set pattern for making and responding to calls.

Marketing - Advertising, marketing, promotion all depend heavily on the amazing power of words to get the message across. A superbly crafted illustration might paint a thousand words in realms of art appreciation, but in the context of hard tack marketing your super-duper graphics won't get you very far unless they are accompanied by compelling, persuasive dialogue.

Selling - When you are walking the talk in a face-to-face sales pitch, it isn't your beloved product or service that wins the day; it is your powers of expression. Prospects aren't there to be sold to, but they will willingly buy from you if they like what you have to say, and how you say it. This is not to imply that he/she who barks loudest in the marketplace, always brings home the bacon. On the contrary, the best presenters are invariably quiet, introspective individuals who have a firm grasp on the essential tenets of word power and who know instinctively how to put the message across to best effect.

Internet - People the world over use the Internet to source information. They choose a search engine, insert a word or several key words, which in turn leads them to more words and so on until they have compiled a catalogue of data on what they want to know.
So, when are setting out to create your own commercial presence on the Internet, make words your prime priority.

Words are what cyberspace is all about. Web creation tools, graphics, sound, animation, gizmos are all available to be downloaded for free, but the words - the most essential ingredient - are all down to you.

Make sure you spend the bulk of your time on their composition before you tackle the packaging.

http://howtoproducts-xl.com

Saturday, April 08, 2006

Devising a Strategy for Every Situation in Business

To win more often than you lose in the world of commerce, you will require to develop the knack of devising strategies for every type of situation; the good, the bad, the indifferent. There is nothing difficult about this.

Start off by undertaking the exercise outlined in the previous chapter.

Take a sheet of A4; adjust the sequence of instructions to your particular requirements, then crack on devising strategies. Practice the technique and you will be rewarded by the labyrinth of your subconscious providing you with a steady stream of viable strategies for every type of problematic situation or avenue of opportunity associated with your operation.

You could try it another way of course by steeping yourself in academe. You won't be stuck for choice.

Thousands of articles and hundreds of books have been published on the subject of strategy; strategic planning, strategic marketing, strategic overviews, strategic this, strategic that, strategic the other. But they all relate to the same premise; the ability to think on your feet.
Read such tomes by all means (if you have the time or the inclination) but be selective and always remember that the only real masters of the business arts are the ones who are actually out there doing it, day in, day out. What they have learned in the hard school of knocks says it all:

Strategy = Planning = Resolution
(Extracted from my book Maintaining Progress With Proven Mastermind Strategies)

http://howtoproducts-xl.com

Friday, April 07, 2006

The Danger of Self-Defeating Thought Patterns

Subscribing to harmful assumptions leaves you vulnerable to self-defeating thought patterns:

All-or-nothing syndrome. "I feel like a total failure when my performance is less than perfect". This is a surefire strategy for screwing things up big time.

Seeing only dark clouds. "Disaster lurks around every corner and comes to be expected". For example, a single negative detail, piece of criticism, or passing comment darkens reality and sets off alarm bells.

Magnifying the negative/minimizing the positive. "Winning doesn't count nearly as much as losing. I bagged three deals in a row but losing out on this one makes me feel terrible about myself". This has to be the ultimate in negative thinking.

Uncritical acceptance of emotions as truth. "I feel inadequate so it must be true". So no one remarked today how great you are, so what?

Overemphasis on 'should' statements. 'Should' statements are invariably reflective of the expectations of other people rather than expressive of your own wants and desires. 'I should have listened to Fred, and then I wouldn't have blown it.' Dependence on the opinion of others is a self-defeating pursuit.

Labeling. A simplistic process that often conveys a sense of blame. "I am a loser and it's all my fault." Never put labels on yourself. They have a habit of doing exactly what you say they will do.

Difficulty in accepting compliments. "Do you really think I did okay in that presentation? I thought I was bottling it towards the end". Do this and you are inviting acquiescence.

http://howtoproducts-xl.com

Thursday, April 06, 2006

Decisiveness: the key to achievement in business

There are two age-old adages proffering cold comfort when facing difficult decisions.

1. When in doubt, do nothing

2. To decide not to decide is also a decision

Such statements are dangerous because they advocate procrastination, the thief of time, the destroyer of ambition. Decisiveness is the key to achievement, as William Shakespeare succinctly encapsulates in his famous one-liner,

'T'were done, t'were best done now'

Every day we face challenges in our business dealings, situations obliging us to make a decision, one way or the other. Most of these are simplistic and the response automatic. Others though are more problematic and call for painstaking introspection.

Analysis is good, essential more often than not but avoid over-analyzing the situation. That invites your mind to consider doubt followed by procrastination, leaving you wide open to missing out on a solution or an opportunity.

Analyze, decide, and then act.

There may be risks involved in your calculation but they will far outweigh those that infest procrastination.

WHEN INSTANT DECISIONS ARE REQUIRED

On occasion the problem will be so serious and so time sensitive that you are required to act not only decisively, but swiftly, implementing strategies that have the power to restructure a business, catapult it to outstanding success or kill it stone dead, should the measures taken prove to be unsound.

You will draw upon your inner reserve of native attributes (you have them in abundance or you wouldn't be in business on your own account), face up squarely to the crisis, formulate a plan, and act upon it decisively.

Crucial matters such as the sudden drying up of essential supplies, cash running out, or treachery within your ranks don't hang about awaiting a solution.

They have to be dealt with instantly or they spread like a cancer.

http://howtoproducts-xl.com

Wednesday, April 05, 2006

Avoid the Costly Mistakes that Cripple Small Business

Whether you have been in business for years or are just starting out, you need to recognise these costly errors before you can avoid them. These then are the deadly traps that too many small business owners fall into:

1. Getting wedded to an idea and sticking with it for too long - Don't stay married for life to a single idea. Ideas are the currency of entrepreneurs. Play around with as many ideas as you like to discover which ones create money and lasting success.

2. Operating without a viable marketing plan - A winning marketing plan captures the attention you need to surround your enterprise with the right calibre of people; employees, customers, suppliers. There may be a 100 disparate ways to market your business but an exclusive viable plan implemented effectively, efficiently, and consistently will be results driven, eliminating guesswork.

3. Failing to appreciate market forces - Changes in customer preferences and advances in competitive products and services can leave you stranded in the dust unless you take the trouble to get to know your market and your customers well. It is essential that you appreciate what customers want now, what they're likely to want in the future, how their buying patterns are evolving, and how you can become a constant resource for them even if you don't have the right products and services for them right now.

4. Ignoring your cash position - Customers do not always respond to superior products in the time frame that you think they should. You'll need plenty of cash to sustain operations in the interim. Cash is king, so be on your guard as to how it flows in - and out.

5. Ignoring employees - The management and motivation of staff is one of the biggest challenges facing the business owner. Without patience, persistence and people skills, problems quickly multiply - and morale, productivity and profits can easily be destroyed. Always make your people your first priority.

6. Confusing likelihood with reality - The successful entrepreneur lives in the world of likelihood but spends money in the real world. Be realistic in all of your commercial undertakings.

7. Operating without a sales strategy - Without a strategy for selling, there is no effective way to gauge the financial growth and progress of a business. You need a realistic map that identifies where the sales will come from, how they will come - and from whom.

8. Playing the Lone Ranger with no back up - You are the key to it all but you cannot do everything yourself and continue to grow at the same time. Even modest success can overwhelm you unless you hire the right staff and delegate responsibility.

9. Operating with no mastermind on board - Most small businesses expand faster when there is someone around with a few grey hairs to cast an experienced eye occasionally on overall activity. Your elder statesperson could operate for you as an executive director or part-time consultant.

10. Giving up - Not every successful entrepreneur gets it right first time; some fail several times before they strike the core formula that does it for them. So, if you are failing, go ahead and fail. But fail fast and learn from the experience. Then try again with this new wisdom. Never give up and never suffer either.

http://howtoproducts-xl.com

Tuesday, April 04, 2006

How to Test Market for Free from Your Own Website

Here’s a novel way of test marketing new produce for free from an existing website. Maybe the idea is not so new but it’s new to me and I know for a fact it works - because I tried it out and the results were spectacular.

In a nutshell…

Recently I developed five new interlinked products which I was loath to thrust upon an unsuspecting public without some idea of their uptake potential. I looked at several online test marketing software kits but baulked at the price tags. Then I decided to undertake a little experiment.

I added two new pages to www.writing-for-profit.com of which the first was devoted to Product No.1 (which co-incidentally comprises the other four) with the second page offering a free ebook extolling the virtues of the new package.

Bearing in mind that this new parcel was disparate from my core produce I featured these additional pages with navigation buttons entitled ‘WHAT’S THIS?’ and ‘AND THIS?’ Then as belt and braces security so as not to confuse visitors I explained in a regular page why I was doing this by coming up front and confessing that I was test marketing.

My thinking was that I was not only adding content to my existing site but also creating stand-alone pages to tempt the search engine ‘spiders’ to locate them in appropriate new categories based on the power of my keyword selection.

In short, it worked, and worked spectacularly.

For one of these keyword phrases I ended up with TEN additional No.1 ranking spots plus dozens of complementary positions ranging from 1-30 on Google, Yahoo, Teoma, AOL, MSN and All The Web. You can evidence an example of this for yourself by entering ‘start a business masterplan’ into either Google or AOL. It should show up at No.1.

So far so good, and then within hours of being listed, came further success.

The downloads on my freebie ebook were phenomenal and continue to escalate.
Orders for Product No.1 started to roll in, a trickle at first, then increasing in number.

I haven’t re-invented the wheel, but maybe, just maybe, I’ve tweaked it a smidgeon. Whatever, now I can set about developing my new web business…

www.writing-for-profit.com

Sunday, April 02, 2006

Now this really is cool!

I have a tip for you today if you would like to know how to build your own Adsense websites.

Recently I literally stumbled across a product that showed me how to create my own 5000 page information portal (website) with my Adsense code on each and every page.

Content-N-Cash

I built my Adsense website with it and I can tell you this -- it really does work!

There are a bunch of products on Adsense. But this one was different for me. Here are some of the things I like about it:

1. This software actually 'creates' your Adsense websites automatically. No need to learn anything.

2. It comes with more than 25,000 'ready-to-use' articles (it also allows you to import your own articles)

3. Inserts your affiliate links on each and every page automatically

4. Adds your Adsense code on every page

5. Integrates banners that you promote

6. Plus a host of other great benefits

Discover the features of Cash-N-Content for yourself…

http://tinyurl.com/hl9kh

Work at Home Part Time and Excel in All You Undertake: Case Study

I deliberately set out to work at home part time because I had (and still have) many other interests and demands on my time - and where I started to look for my extra income idea is where you should look too: right in front of you.

Do you have an enquiring mind?
Do you have special interests to provide an opening to work at home part time?
Do you have expertise in any particular subject(s)?
Would you undertake research to confirm and expand on what you think you know?
Would you be prepared to share this knowledge with others?
Would you be willing to make time to develop your extra income idea?
Are you comfortable about committing to work at home opportunities?
Are you self-disciplined?
Are you relaxed about cultivating work at home ideas on your own?

If you can genuinely answer 'yes' to all of these questions, you already have the nucleus of a powerful propensity for creating niche work at home opportunities and my ALL-IN-ONE Start a Business MASTERPLAN tutorials will provide you with the attributes for professional execution.

If on the other hand you answered 'yes' to most and 'no' to a few, then work on those negative areas.

If you answered 'no' to Question 3, then think again and dig deeply this time. Most people have expert knowledge on something or other. It might be a vocation, a hobby, or any of a thousand disparate topics. And should you consider that what you know would be of little value to anyone else, you would be wrong. Many people share a passion for your particular area of interest and are anxious to become even better informed – and will be prepared to pay you for the privilege.

CAPITALIZING ON YOUR INNATE KNOWLEDGE AND EXPERTISE

I coupled my own know-how in two unrelated areas to develop an online enterprise working at home part time. I knew about starting a business and I knew how to write about the subject to assist others contemplating the launch of their own enterprise. I combined both skills to create a web site that demonstrates how anyone can capitalize on innate knowledge and expertise to write niche non-fiction, how to inject their work with bestselling potential – and how to get it published. By the way, the content in this site started life as the text for a book for which I had two offers of publication. I decided though to keep this particular extra income idea for myself and I’m glad I did because for once I get to keep all the profits!

Could you achieve something similar with your special know-how?

WORK AT HOME PART TIME AND EXCEL

Most established Net workers start out on a part time basis and while some progress to a full time career, others find it more convenient to continue to work at home part time for a number of reasons, including:

They are at liberty to pursue other commercial interests
They prefer to use their work from home skills as an outlet from external pressures
They derive therapeutic benefits from developing their home business ideas
They find it hones their expertise in diverse directions
They reckon it adds to the quality of life
They enjoy financial advantages from a second income

MOMS WORK AT HOME PART TIME DEVELOPING EXTRA INCOME IDEAS

Work at home moms are the source of some of very best home business ideas promoted on the internet; ideas they develop into streams of incremental income, drawing upon reserves of innate administrative competence to achieve their objectives. On the search engine page that you found this web site you will almost certainly find another, an online magazine for work at home moms that contains a myriad of examples of ingenious home business ideas that create stay at home jobs.

WHY PERSISTENCE PAYS OFF IN THE END

Persistence pays off in all walks of life because it utilizes inborn powers to inject increase in all that you undertake. Once you are clear in your own mind what it is you want to achieve, be prepared to persist until you have accomplished it. There is no point in putting thought, work and effort into developing a plan to work at home part time if you procrastinate and fail to carry it out.

The real achievers in online marketing are those ordinary people who go about their work at home activities quietly and efficiently, ticking off each goal on the list as it is accomplished.

Plans don't just fall into line because progress never just 'happens'. You have to make it happen through persistent effort and as you persist you will find that inspiration flows more easily, your command of developing home business ideas is enhanced and your commercial skills improve effortlessly as you continue to work at home part time.

THERE ARE OTHER WAYS TO FIND THE EXTRA INCOME IDEA THAT WILL ALLOW YOU TO WORK AT HOME PART TIME AND EXCEL

If for whatever reason you find it impractical to develop an extra income idea of your own devising, don’t lose heart. You can still participate. In Tutorial 2 of the ALL-IN-ONE Start a Business MASTERPLAN there are available to you numerous tried and tested options for your consideration – plus examples of active web sites where you can see how other people are making money from these work at home part time opportunities. Put your own slant on one or more of these options and cash in on your computer.

http://www.start-a-business-masterplan.com

Friday, March 31, 2006

Why It Pays To Listen Even When You Think They’re Nuts

The first published work of the writer of this press release became a bestseller as soon as it hit the bookshelves way back in 1995 and it has been topping the lists ever since.

Lucky author, some might say, but then they probably don’t have access to the strategies divulged in the web pages at http://1st-creative-writing-course.com.

By and large the content of “Starting Your Own Business” has remained unchanged (apart from essential updating) and although ten years is a fair old run, what goes up must eventually come down.

So with that in mind the author approached the publishing house with a suggestion for a commemorative 10th anniversary edition; new chapters, new cover, new cosmetics, new typesetting.

They loved the idea but balked at producing an entirely new edition per se.

“Why?” he said, “It will start the ball rolling all over again.”

“No it won’t,” they said, “It will kill the golden goose.”

And so instead the publisher opted for a reprint dressed up as a new edition: new imprint, new chapters, new cosmetics, new typesetting – but no new cover; only a subtle color change to preserve continuity.

He thought they were nuts but they were right of course; stop supplying bookstores with a bestseller for five months and you risk consigning it to oblivion for evermore. And a block on supply there must be to allow the trade to dispose of existing stock.

The threat of extinction becomes even more imminent when a giant online bookseller such as Amazon has its supply source put on hold for months ahead.

That’s the price you pay with every new edition of a bestseller.

The author was well pleased with the new production and contacted the publishing house to express his satisfaction, intimating only mild concern over the lack of a new cover design.

“Oh, there will be a new cover,” they said. “We’ll incorporate that on the next reprint of the reprint – now that the brand link has been maintained”.

His idea was good but he hadn’t thought it through to finality.

The publisher house had.

The 4th edition of “Starting Your Own Business” (How To Books ISBN 1845280709) appeared in bookstores worldwide mid-April 2005 and exactly one year on will be followed by the much-awaited reprint of the reprint replete with new cover and enhanced formatting.

All things come to pass for those who listen and wait.

Jim Green is a bestselling author with an ever-growing string of niche non-fiction titles to his credit. View his output at http://1st-creative-writing-course.com

Thursday, March 30, 2006

How To Excel In The Race To Keep Pace With Online Marketing

The day you stop learning about online marketing is the day to start your closing down sale.

You can never learn enough let alone too much about the enigma that is online marketing.

Change is ever in the air and when it strikes, it strikes like lightning, and leaves no calling card. New technologies appear overnight; old systems vanish into the ether just as quickly. Obsolescence pulls the rug out from under established multi-nationals and replaces it with it with ‘blades’…

Even if you’re just tapping away at computer keys to turn a buck at home you must always be up to speed or you too will hit the dump truck and your online marketing activity will rapidly become little more than a hobby.

So, what to do?

Keep on learning.

Over the years I have gathered together a catalog of ‘how to’ tools which have assisted me and countless others to keep pace with the ever-changing cyberspace marketplace.

They comprise a mix of innovations for creative writing and strategic commerce.

Why include creative writing?

Just this…

The essence of all effective marketing is communication; the ability to express your thoughts, aspirations, ideals in any marketplace.

Without that attribute no one cuts the mustard in strategic marketing.

Browse this list and see if anything takes your fancy:

Creative Writing Products

- Make Money Writing Part Time
- 160 Vital Steps to Getting Published
- Discover the Secrets to Churning Out Bestsellers
- Get into Print with the Writing for Profit Tutorial
- Use Your Creativity to Make Money in Retirement
- Increase Your Skills with the Writers Friend
- How to Write Great Headlines in Quick Easy Lessons
- How to Write Killer Net Ads that Sell
- Software, Books, Supplies for Writers of All Ages
- How to Write Newsletters that Get Read

Strategic Business Products

- Access the 2005 Masterplan for Starting a Business
- Create and Sell Products Online
- How to Promote a Product
- Easy Ezine Toolkit
- How to Present Toolkit
- How-To PDF Creator
- Easy-Download Clickbank Protector
- How to Start a Forum
- Create-a-Product Seminar
- Ezine Editors List

It’s never too late to start learning and it’s always too early to stop…

http://howtoproducts-xl.com

Wednesday, March 29, 2006

Time is Money in Online Marketing…

We all do it.

Spend time and money sourcing those vital pieces of kit to get the best from our endeavors.

On the final day of 2005 I engaged in a little exercise, the results of which filled me with shock horror.

I discovered that over the previous 12 months I had spent an inordinate amount of time gathering together ever-evolving information and software essential to helping me do what I do well online even better.

Moreover I’d spent a bundle in acquiring it.

Then serendipity stepped in with a surprise solution.

While I was searching for one particular piece of kit I stumbled upon a resource that had everything I needed in one slot and at prices that blew me away.

I bought the lot in a one-off deal…

What was that source?

Ah, now if I told you that, my latest venture would hit the dust faster than a meteor.

What I can do instead though is to direct you to my list of what I call $9.95 CostCutters.

$9.95 because everything on the list carries the same price tag despite that fact these same information products and software items are retailing elsewhere at prices ranging from $19.95 to $124.95.

What’s more to the point, there is no outdated rubbish among them; the produce is current, topical, and in some instances unique.

Jim Green is a retiree, entrepreneur, and published author with a string of bestselling hard copy titles to his bow including his latest ‘Your Retirement Masterplan’ ISBN 1857039874. You’ll get a taste of what he gets up to at this website http://costcutters.howtoproducts-xl.com

The Perfect Solution For Publishing Your Creative Writing Output

It has never been easy to have your creative writing output accepted by traditional publishing houses.

Witness these famous masters of fiction who were all obliged to take the route of shelling out hard cash to have their debut novels printed.

Alexandre Dumas
D.H. Lawrence
Edgar Allan Poe
Edgar Rice Burroughs
George Bernard Shaw
Gertrude Stein
James Joyce
John Grisham
Mark Twain
Mary Baker Eddy
Rudyard Kipling
Stephen Crane
Upton Sinclair
Virginia Woolf
Walt Whitman
William Blake
Zane Grey

John Grisham, incidentally, sold copies of his first novel A Time to Kill out of the boot of a car which at the outset was his sole 'vehicle' for distribution…

And it is getting tougher all the time – even for established authors.

It can be doubly frustrating when you’ve written something that you are desperate to see in print; something you want other people to read.

There is always recourse to the cut-throat vanity publishing houses of course but I wouldn’t take that route come what may.

Imagine my surprise then when I stumbled across the perfect solution for publishing creative output that you can’t place elsewhere.

I have a string of traditionally published titles currently in circulation but I have an equal string that I have never been able to get into print.

That is until now…

The little known but highly reputable POD (print on demand) source I have discovered requires an initial membership fee that covers unlimited titles and thereafter pricing starts at $5.95 for just ONE book – perfect bound with ISBN and free shipping to customers

In a nutshell: Instead of requiring an initial order of 10 or 100 books, they send you the first copy of your book free and then print-on-demand and ship when they receive an order from you or your customer.

This website is well worth a visit especially if you are still trying to get your first book into print. With the keen printing prices on offer you could have your own library up and running in next to no time.

http://tinyurl.com/hlw77

Monday, March 27, 2006

The Other Major Gateway into the Search Engines

We reviewed the power of press releases yesterday; now let’s focus on the other major free gateway into obtaining high placements in the search engines: articles.

Posting free articles to the major article repository sites is the fastest and easiest way to make more sales, increase your Google ranking, and push your Alexa rating through the roof.

Once again it all depends on the efficiency of the software you use to transmit your articles.

Have a look at the one I always use..

http://articlesubmitter.howtoproducts-xl.com

Taking the Backdoor into Search Engine Placements

There is a backdoor into high rankings in the search engines that’s been around forever but is only now achieving the recognition it deserves.

Online press releases are not the exclusive province of big business; you can use them to astonishing effect even if (as I do) you operate your online marketing from a work station at the window of a living room facing the village green.

Press releases offer a level playing field so take advantage of it and raise your game to new heights. I have hundreds of releases on all sorts of subject matter currently circulating in cyberspace – and so too can you.

Success hinges solely on the software you employ for transmission.

If this is something you have never done before you need a kit that…

- Helps you structure releases in the accepted format
- Provides you with a choice of layouts to correlate with the subject matter
- Comes pre-loaded with PR hubs for automatic transmission
- Gives you the option of manually submitting to hubs that prefer it that way
- Allows you to add to the manual sites already loaded

I know of only one piece of software that does all this and doesn’t cost a leg and an arm to purchase outright.

It is the software I use every day.

Check it out at this website…

http://tinyurl.com/hdbvs

Sunday, March 26, 2006

I Happened Upon A Book That Shattered My Illusions

Back in 2000 I wrote a book “Starting an Internet Business at Home” which was published in hard copy format by Kogan Page (ISBN 0749434848).

It is out of print now but in its day it was considered hot stuff and sold over 20,000 copies in bookstores world wide.

At the time I though I knew all there was to know about online marketing but a few days ago I happened across a book by another author that shattered my illusions and exposed how little I really know.

It reveals the astonishing story of how the writer took a single idea and turned it into $37,641.85 in just 24 days.

Moreover, he demonstrates step by step exactly how he did it.

So what did I learn that I didn’t know before?

Manifold gems of wisdom on online marketing, including…

- The building blocks to conducting effective online market research

- How to develop products in obscure but highly popular niche areas

- How to create them seamlessly and inexpensively

- An ingenious and incredibly simple strategy for attracting JV partners

- How to use other people’s websites to jack up overall sales

Oh, and lots of other useful things, but especially how to repeat the author’s format over and over again.

Click BelowTo Learn More About The Book That Shattered My Illusions

http://tinyurl.com/nwysg

Friday, March 24, 2006

Getting it all together...

Most successful online marketers (myself included) start out as affiliates reselling other people's merchandise.

It is still the best way to begin because all the time you are gathering vital marketing intelligence.

Then when you have it all together you use your accumulated wisdom to develop and market your own range of products and services.

In the early days of online marketing it was a tough route to travel - but not anymore - not with the proven strategy I am about to reveal.

Unwrap the Secret Affiliate Weapon that Guarantees Success for Beginners

http://writing333.secretaff.hop.clickbank.net

Wednesday, March 22, 2006

I have some great news today...

As someone with both online and offline products to market I am always on the lookout for a surefire means of improving the optin sign-up rate for my lists.

And now I've found it!

My friend James Grandstaff has just released his highly anticipated Downline Secrets package. He reveals how his downline snowballed to over 5,700 members using only free traffic and a simple 3 step marketing strategy.

I have just finished listening to the audio and I loved it.

He was going to sell it for just $97.

But here is the deal now...

He gave me permission to share the private access page with you so you can get his amazing $97 product for free!

I am not sure how long James will let me share this page with you, so go and grab your complimentary copy now. It only takes a minute.

Here is the special private access page:

http://tinyurl.com/mtdgk

Tuesday, March 21, 2006

Why It Pays To Listen Even When You Think They’re Nuts

My first published work became a bestseller as soon as it hit the bookshelves back in 1995 and it has been topping the lists ever since.

Lucky you, some might say.

By and large the content has remained unchanged (apart from essential updating) and although ten years is a fair old run, what goes up must eventually come down.

So with that in mind I approached my publishing house with a suggestion for a commemorative 10th anniversary edition; new chapters, new cover, new cosmetics, new typesetting.

They loved the idea but balked at producing a new edition per se.

“Why?” I said, “It will start the ball rolling all over again.”

“No it won’t,” they said, “It will kill the golden goose.”

And so instead the publisher opted for a reprint dressed up as a new edition: new imprint, new chapters; new cosmetics, new typesetting – but no new cover; only a subtle color change to preserve continuity.

I thought they were nuts but they were right of course; stop supplying bookstores with a bestseller for five months and you risk consigning it to oblivion for evermore. And a block on supply there must be to allow the trade to dispose of existing stock.

That’s the price you pay with every new edition.

My author copies duly arrived and I was well pleased with the new production and contacted the publishing house to express my satisfaction, intimating only mild concern over the lack of a new cover design.

“Oh, there will be a new cover,” they said. “We’ll incorporate that on the next reprint of the reprint – now that the link has been maintained”.

My idea was good but I hadn’t thought it through.

The publisher house did.

The 4th edition of “Starting Your Own Business” (How To Books ISBN 1845280709) hit the bookstores worldwide mid-April 2005 – and the reprint complete with brand new cover is due out in August 2006.

Like I say, it pays to listen even when you think they’re nuts...

http://1st-creative-writing-course.com

Tuesday, February 14, 2006

Exclusive to My Loyal Visitors!

I have a very special offer for you today; an offer on a unique piece of software that will enable you to do as I do; drive insane amounts of targeted traffic to your websites on a continuous basis.

ARTICLE SUBMITTER

This software is currently selling elsewhere at $197 excluding resale rights.

It comes loaded with:

138 Auto Fill article directories
25 Manual fill articles directories

Here is the exclusive deal for my loyal visitors…

For a one-off payment of just $47 you will get all of this:

Article Submitter Software Value $197
Resale Rights to Software Value $297
Reply Email Automator Value $197
SurveyEverything.com 3 Months Membership Value $ 59

Total Value $750 –You Save $703

This is a limited time offer.

Check It Out Now!

Sunday, February 05, 2006

Making Money Online When The Prospect Names His Own Price

I’m a plain man when it comes to making money online; I just do what I do and try to make an honest buck wherever I can without upsetting anyone.

Now and again though fate steps in and sends you a prospect where you have to figure out for yourself where he or she is coming from and where in fact they think they’re heading.

I got one such prospect a few weeks ago in the shape of Rocco, a gentle giant from Brooklyn.

How do I know Rocco is a giant?

He emailed a picture of himself towering over his significant other and some friends.

How do I know he’s gentle?

Read on…

Rocco emailed me expressing interest in three of my products but he didn’t want them in digital format (which would have cost him $107 in total) he wanted hard copy.

I suggested CD formatting.

He got back to me saying, ‘No, I don’t want CDs, I want hard copy. I’ll pay a grand’

So now I thought, loony tunes, but I emailed Rocco back intimating that if he deposited $200 in my PayPal account I’d give him what he wanted; hard copy on all three products

I reckoned I would hear no more but the following morning on checking my PayPal account I discovered to my astonishment that one thousand dollars had been deposited.

I can’t take this man’s money I protested and I told him so.

Rocco got back to me within the hour.

His message read, “I said a grand, I meant a grand, so take a grand”.

So I took Rocco’s grand.

Wouldn’t you?

I mean who wants to be emailed to death…

The moral:

Never assume you know better than prospects – or what they are prepared to pay – and why. Maybe Rocco has a sight problem beyond my ken or maybe he finds it difficult to read from a computer screen. I will never know for sure but this I do know. Rocco is delighted with the hard copy he craved.

He told me so… in yet another email.

Check Out The Product That Interested Rocco Most