Carving a Niche by Matching Opportunity to Expertise

Being in the right place at the right time invariably emanates from coupling perceived opportunity with acquired expertise.

When Sir Alan Sugar first set up in business it was as a manufacturer of domestic electronic entertainment appliances but he soon found that it was virtually impossible to compete with low cost, low price foreign imports.

Unlike many long established competitors who succumbed and went under, he set about turning competitive superiority to his own advantage.

He took them on at their own game by importing the components in kit form and distributing the assembled merchandise under the now famous Amstrad brand.

Look too at how the major supermarkets milk being in the right place at the right time.

Whoever thought that one day you could arrange your banking, mortgage, and insurance requirements through the local grocer?

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