Cashing in on someone else's grey hairs...

Why would you want to shell out hard earned cash to some old duffer (like me :-) to call in on you now and again and tell you where you're going wrong? Well, you wouldn't.

That is not how it works...

Cashing in on someone else's grey hairs means taking on board the services of an elder statesperson to provide an objective overview on your undertakings. Small businesses tend to expand faster when there is someone around with a few grey hairs to cast an experienced eye occasionally on overall activity.

WHAT TO LOOK FOR IN SELECTING A PART-TIME 'MASTERMIND'

Naturally you'll want to be assured of a candidate's suitability, but before you go taking out references, here are some points to consider. You should be looking for…

 Someone with a quantifiable track record in industry or commerce - but not necessarily in the sector in which you operate.

 Someone you would find comfortable in confiding in.

 Someone with a quick grasp on disparate aspects of commercial activity.

 Someone who listens, observes, and is qualified to render objective overviews.

WHERE YOU WOULD FIND AN ELDER STATESPERSON

This is a matter of personal choice but you have options at your command.

 Look around your circle of acquaintances to determine whether you can identify your elder statesperson. This is by far the safest route. Someone who perhaps owned their own business and is now retired; someone who held a senior executive position in industry or commerce; someone whose expertise you admired when they were strutting their own stuff.

 Visit your local Enterprise Trust, Enterprise Council or Small Business Bureau. These public sector entities invariably hold on file the names and qualifications of retired senior executives who have expressed an interest in providing a service. This is also a safe route inasmuch as these bodies frequently use the services of those on the list and are therefore in a position to make qualified recommendations.

 Place an ad in your local newspaper and see what comes up…

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