The day you stop learning in business is the day you should start making plans for a closing down sale. Nothing stands still; nothing ever did.
Lightning fast advances in technology blow away in their wake long established business practices. Who for instance would want to go cap in hand tomorrow looking for funding to invest in a carbon paper manufacturing plant? Or set up as a jobbing printer or process engraver of printing blocks?
There is still a market of sorts for all three but it has shrunk alarmingly in tandem with the growth of computer technology. The global demand for iron, steel and coal has also diminished significantly and these utilities no longer have the market penetration they enjoyed for centuries.
Market forces rule and those who ignore them do so at their peril.
But fads and fashions can also exert equally punitive consequences.
Back in 1934 when Columbia Pictures released It Happened One Night on an unsuspecting movie-going public, no one had an inkling of the damage one simple ten second scene would inflict on the garment industry.
When Clark Gable peeled off his shirt to display a bare chest, sales of men's vests nose dived all over the world. Wives, girlfriends and partners were the architects of this alarming slump and it took the industry several years of heavy counter promotion before they made up for lost ground.
Could market forces, fads and fashions have an impact in the industry or service in which you operate? They could, and they frequently do, even in the smallest of commercial sectors.
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