There’s a lot in a name but even more in trading name. You should make a start on developing a suitable name for your enterprise by listing as many ideas as you can come up with. Getting it right from the start is crucial because you don’t want to be obliged to change it after a few months of trading. There are a few house rules to observe and ideally, your trading name should meet these requirements.
o Maximum of nine letters in the composition of the core word (preferably less).
o Maximum of three syllables in its pronunciation (preferably two).
o The name must look and sound right.
o It should fit the purpose of the enterprise.
o It should be apposite to the marketplace.
o It must be acceptable for use on the Internet.
Composition
The crisper the trading name, the more memorable it will be. Consider the composition and the number of letters in each of these famous Internet names: MICROSOFT (9), HOTMAIL (7), YAHOO (5), FREESERVE (9), NETSCAPE (8). Keep it short and simple and providing it complies with the other guidelines, your name will work for you.
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