Learning to ask for what you want...

The old adage - If You Don't Ask, You Don't Get - is also a truism, and yet some people balk at the prospect of asking someone else for what they want. No one is going to hand you a million pounds just for the asking but, if it's within their orbit of expertise, they might show you how to set about earning that amount of money for yourself. Information is the commodity that business people want; they want to know how to do this, that and the other, and if they don't ask around, they miss out.

They miss out because what they want is freely available if only they would take the trouble to ask. Only the twisted and bitter will refuse a reasonable request for information which is within their domain to impart.

WHO CAN YOU ASK FOR WHAT YOU WANT?

You can ask whom you like, providing it's someone with the wherewithal or the power to provide you with what you are seeking. I once wrote to Tony Blair asking what he thought about the concept of a book I was about to write, Selling to the Public Sector, How To Books 2000. By return I received a reply from one of his aides stating that the Prime Minister thought it was a good idea and a worthwhile project.

Now, I wasn't asking for the PMs permission to write the book because I didn't need his approval to proceed. What I wanted was to create awareness at the highest level in the public sector that such a book was in the melting pot, and I succeeded. I got exactly what I wanted with the proviso that I didn't use the 'endorsement' for promotional purposes. That was not an issue because I had already indicated in my request that such was not my intention.

Ask at the very the very pinnacle of the information tree wherever you can...

It is always a good policy to go straight to the top in your quest for what you want, especially when dealing with institutions. While it is not always possible, try it wherever you can because you will knock out the middleman and anyone else empowered to block your progress.

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