You might just get away for a time with marketing a substandard product, but you'll never get away at any time with providing inferior service.
You'll be found out in a hundred different ways.
In the bricks and mortar environment the essential elements in the provision of good service tend to vary from one industry to another, but they are all directed towards the one end: keeping the customer happy.
No one lasts long in retailing, for example, unless time and energy are constantly expended on matters such as enhancing store lighting, improving ease of traffic flow, extending the range of options to pay, and excelling in customer care.
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