How to manage in a crisis

“Crisis n. a crucial or decisive moment; a turning point; a time of difficulty or distress; an emergency"

Note: crucial, decisive, emergency. Your business is motoring along successfully when suddenly something happens to turn everything on its head, the very thing you least expected. That's what a crisis is; something nasty arriving on your doorstep without prior warning. After the initial shock, you are faced with two options:

(1) Panic, freeze, do nothing, and watch the crisis intensify;
(2) Feel the fear, reflect, and start thinking positively.

Feeling the fear is good because it galvanises you into action, positive action that prompts you to tackle the crisis with the as much energy as you would apply if it were an opportunity you were handling.

Now, if the crisis warranted it and your business could bear the cost, you could call in one of those ever-multiplying crisis management consultancies. Choose this path and you will be presented with a formula for management (accompanied by a high priced ticket for accomplishment) that would look something like this:

Ø Identify the crisis
Ø Isolate the crisis
Ø Manage the crisis
Ø Crisis communications
Ø Media relations
Ø Damage control
Ø Assemble a crisis management team
Ø Create a crisis management plan
Ø Crisis forecasting
Ø Crisis intervention
Ø Decision making under crisis-induced stress

Yours is a small business that can ill-afford to hire a consultant who might well resolve the crisis but perhaps drive you to the brink of bankruptcy in the process. So, what to do?

Take the formula and do it yourself. It's your business, your future, and your crisis.

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