There are two age-old adages proffering cold comfort when facing difficult decisions.
1. When in doubt, do nothing
2. To decide not to decide is also a decision
Such statements are dangerous because they advocate procrastination, the thief of time, the destroyer of ambition. Decisiveness is the key to achievement, as William Shakespeare succinctly encapsulates in his famous one-liner,
'T'were done, t'were best done now'
Every day we face challenges in our business dealings, situations obliging us to make a decision, one way or the other. Most of these are simplistic and the response automatic. Others though are more problematic and call for painstaking introspection. Analysis is good, essential more often than not but avoid over-analyzing the situation. That invites your mind to consider doubt followed by procrastination, leaving you wide open to missing out on a solution or an opportunity.
Analyze, decide, and then act. There may be risks involved in your calculation but they will far outweigh those that infest procrastination.
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